Erdem Taşdelen


Erdem Taşdelen

48 individual business cards sandwiched in plexi sheets
56 x 54 cm (22" x 21")
2011

For this project I produced 48 different business cards for myself, which I use as regular business cards in my daily life. While they fulfill their expected function, they also suggest a preference for identifying oneself in reference to political inclinations and persisting habits instead of occupation. The self-ridiculing descriptions on the cards mock the idea of advertising the self, even though the cards are indeed effectively employed in my own self-advertising.